Air-con & heating
Marketing for air conditioning and heating businesses
HVAC lives on the seasons: a flood of calls in the first heatwave or cold snap, and quiet weeks in between. Marketing should flatten that curve by filling the quiet weeks with servicing, and catching every call when it peaks.
Get a free lead check for your air conditioning and heating business
Where we start
What matters most in air conditioning and heating
Fill the quiet months
Annual service reminders to past customers, timed before each season starts.
Repeat work & referrals →Handle the peak
When everyone's unit fails the same week, instant replies and booking links stop calls going to voicemail.
Lead response →Sell installs ahead of time
Replacement and install campaigns run before the season, when people are still deciding.
Facebook & Instagram ads →Repeat work
Reminders worth sending
Messages your past customers will actually be glad to get, timed to the job you did and the season.
- Pre-summer cooling service
- Pre-winter heating service
- Filter clean reminders
Everything else in the system
- Lead response →
- Reviews & reputation →
- Google profile & local SEO →
- AI search visibility →
- Google Ads & Local Services Ads →
- Facebook & Instagram ads →
- Websites that book jobs →
- Repeat work & referrals →
- Social media content →
Other trades: Plumbers · Electricians · Solar installers · Builders & carpenters · Roofers · Landscapers · Painters & decorators
