Google Ads & Local Services Ads
Paid search that brings calls, not clicks
Google Ads can fill a quiet week fast, or burn money on searches like "plumber salary". We build campaigns around the jobs you actually want, in the areas you actually cover, and track every call and form so you can see which part of your budget turned into work.
What you get
- Search campaigns split by the services you want more of
- Local Services Ads set up and verified where Google offers them for your trade and area
- Call tracking and form tracking, so each lead is tied to the ad that brought it
- Negative keyword lists to stop paying for job seekers, DIY searches and the wrong suburbs
- Weekly bid and budget checks, and disputes of invalid Local Services leads
- A monthly report of spend, calls, forms and cost per enquiry
How it runs
- 01
Pick the jobs worth paying for
High-value services first, in the areas you'd happily drive to.
- 02
Build and track
Campaigns, ads, landing pages and tracking go live together, so nothing runs blind.
- 03
Tune every week
Cut what wastes money, push what books work, and show you the numbers.
Honest limits
What this isn't
- Your ad spend is paid by you straight to Google, never through us, and the account is in your name.
- We don't promise a cost per lead before seeing your trade and area. Competition varies too much between a country town and a capital city.
Questions
Matters most for
How much should I spend on Google Ads?
Enough to get a steady flow of calls in your area, and no more than you'd pay for the jobs that come from it. We'll suggest a starting budget after looking at your trade, area and job value, and you set the ceiling.
What are Local Services Ads?
The ads at the very top of Google with the Google badge, where you pay per lead instead of per click. They need a background and licence check, which we help you through. They are not offered for every trade in every country, so we check yours first.